ASOS, an online British fashion and beauty retailer, has launched a men's plus size line. The ASOS expansion includes T–shirts, jeans, sweats, button-up shirts, and sweaters ranging in sizes (UK) XL-XXXXL. The line also covers a wide range of styles and tastes. Get a first look at some of the pieces below!
|ASOS PLUS Regular Fit Western Checkered Shirt|
|ASOS PLUS Jersey Bomber Jacket in black|
ASOS launched it's women's plus size section "Curve" in January 2010. In 2014, ASOS saw a 132% increase in new product arrivals compared to 2013, and the line remains to be widely popular in the plus size community.
While men's clothing usually goes up to a 2XL in most regular lines, it's still difficult for men to find their size while still maintaining a fashionable look. Vanity sizing makes it difficult for both men and women to find their "true" size and limits the retailers they can shop at. Since we hear the discussion about plus size clothing options for women more often in the industry, I hope retailers that offer men's fashion will follow suit and expand their sizing offerings.
The average American woman is now a size 16, and the average waist circumference of the average American man is 39.1 in., which translates to a size XXL. Seeing as most Americans are plus size, designers, brands, and retailers should pay attention to the trends and create garments for men and women that allow them to feel comfortable and fashion forward at any size.
Major kudos, ASOS!