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My introduction to Briogeo
A couple of months ago, my best friend Katherine was raving about a new natural hair care brand she was loving. I knew that if it met her standards, the product must have been pretty good. After a few months of me being stubborn and sticking to mediocre shampoos that I just settled for because the selection seemed too vast, I decided to take my best friend’s word for it. And that's when I started implementing Briogeo hair care into my beauty routine.
Briogeo: clean, sustainable, cruelty-free, and black-owned
What really attracted me to Briogeo was its commitment to clean beauty, high quality ingredients, diversity and inclusion—Briogeo is black owned—and sustainability. Briogeo is the brand we all need right now as it leads the way in providing people with clean and safe ingredients while also taking steps to save our environment and better our world. The sustainable beauty brand uses sustainable packaging that is not only made out of recycled materials, but the bottles can also be recycled. It also upholds fair trade and ethical practices to ensure it sources high quality ingredients while giving back to the regions it sources from and empowering their communities. Briogeo also prides itself on its 6-free hair care promise to make products without silicones, parabens, phthalates, DEA, and synthetic color. Ever since I took a journalism class on the science behind skin care and beauty, I have become someone who flips over every bottle to read the ingredients list—and I am very picky! I love that Briogeo is very transparent with their formulations and includes the exact percentage of naturally derived ingredients–and the source—on the back of every one of its bottles. This really makes me feel confident that I am using a product that won't harm me. It's also really nice to have this transparency because my skin is sensitive to certain ingredients.Briogeo at Ulta Beauty
Briogeo just launched at Ulta Beauty, which is super exciting for me since I have an Ulta Beauty store just steps away from my apartment! My current favorite products from Briogeo are the Be Gentle, Be Kind Matcha + Apple Replenishing Natural Shampoo and Kale + Apple Replenishing Natural Conditioner. I typically wash my hair with shampoo and conditioner two or three times a week, but I love to refresh my hair in between washes with Briogeo's Avocado Kiwi Mega Moisture Superfood moisturizing hair mask. Typically, I do this treatment a couple of days after my initial wash, and I leave the mask in for 10-ish minutes. After I rinse the mask out, my hair feels so silky and soft. And it stays that way long after I have styled it. Another one of my favorite masks from Briogeo is it Don't Despair and Repair Mask. Whether I style my hair or not—these days, my hair rarely ever gets done—I really enjoy the Briogeo Farewell Frizz Rosarco Milk Leave-In Conditioning Spray. It makes sure every strand of my hair is smooth and shiny. My unstyled hair used to be unruly and frizzy, but now, I enjoy my natural style much more. If you're looking for cruelty free hair care or product formulations that are mostly vegan, you should try adding Briogeo into your routine. The brand was made with all hair textures in mind, which means there are products that cater to your hair type, as well as products that are all encompassing.
